Your brand has evolved. Your photos should too. But many business owners wait too long before updating their imagery, using outdated photos that no longer reflect their current brand, offerings, or energy.
Not sure if you need a branding refresh? Here are five clear signs you do:
1. Your Photos Don't Match Your Current Vibe
You’ve grown, changed, and fine-tuned your message. But your photos still scream 2019. If your visuals feel off, it's because they probably are. You want images that align with how you want to show up today—not who you were five years ago.
Brand image for Hungry Wolf Consulting
2. You're Using Too Many Stock Photos
Stock photos serve a purpose, but they can't tell your story. If you're leaning on generic visuals, it's time to invest in custom images that reflect your personality, values, and process.
Brand image for Valerie Hammer Makeup Artistry
3. You Look Completely Different Now
New hairstyle? Glasses? Grown into your style? People connect with who they see online. If you're constantly saying "that doesn't look like me anymore," it's time to get new photos that actually feel like you.
4. You're Launching Something New
Rolling out a new offer, service, or course? You need visuals to match. Launches are the perfect time to create purpose-driven imagery that speaks directly to your target audience.
Brand imagery for Momster Macarons
5. You're Not Excited to Share Your Website or Social Media
If you're cringing at your current photos or avoiding showing up because your visuals feel stale, that’s a sign. You should feel proud to share your site, posts, and content. Fresh brand photos bring that confidence back.
Your visuals should evolve with your business. Let’s create purposeful, personality-filled imagery that tells the story of who you are now.