GoodVets recently opened a new location in Silver Spring and I was lucky enough to photograph their team for a branding session. It was everything I love about working with small businesses — thoughtful design, a team that clearly enjoys their work, and the most adorable pet models!
The space is clean, modern, and full of personality. I love all the decor and simple design that makes it feel more homey and less clinical.
The staff made it easy to capture honest, natural moments. We moved through team interactions, client care setups, and a few quiet in-between moments that really show the people behind the practice. Everyone was kind, fun, and incredibly easy to work with.
The large Doberman was definitely a highlight. Huge, gentle, and clearly very loved. You’ll see him pop up a few times below — front and center, just the way he likes it.
We kept the focus on:
Real interactions with pets and clients
Team portraits in natural light
Interior shots that show off the space
Details that reflect the GoodVets brand
A few lighthearted moments with the pets and clinicians to show off the personality of the team
It’s always a win when a branding session feels less like a production and more like documenting what’s already working. GoodVets Silver Spring has built a beautiful clinic with a great team, and it was a pleasure to help capture it.
