Before I even pull out my camera, before we scout a location or talk outfits, there's one question I always ask:
Why do you DO what you DO?
Brand Photo for Valerie Hammer Makeup Artistry
Because branding photography isn’t about surface-level visuals. It’s about meaning. purpose. alignment.
If we don’t understand the motivation behind your work, the deeper drive that fuels you, we miss the mark.
Are you here to help others? To share a message? To solve a problem? To create change? To build something that matters?
Brand Image for Hear Me Roar Studio
Knowing this shapes everything:
How you pose
What you wear
The locations we choose
How we use light and color
The mood of the session
It even changes what I say to you behind the camera to bring out the right energy.
Brand Image for Hungry Wolf Consulting
If you want your audience to believe in you, they need to understand your "why."
So before anything else, we start there.
Why do you do what you do?
That one question is the difference between nice photos and brand imagery that tells the full story.
And once we know the answer, the rest of the shoot falls into place.
Brand image for My Dance DC