Some brands make you smile the second you hear their name. Momster Macarons is one of them. When Cooky (yes, her real nickname!) reached out about a branding session, I knew it was going to be equal parts fun, beautiful, and delicious.

This isn’t your average macaron brand. Cooky bakes these colorful, delicious-filled beauties in her home kitchen while raising a family, managing chaos, and adding sprinkles to both cookies and life. Our goal was to capture all of that—the love, the mess, the creativity, and the high-end wow factor that makes these macarons party-perfect.

What We Wanted to Show

These aren’t grab-and-go macarons. They're handmade party pieces meant to impress.
Cooky is a mom, a baker, and a total creative force.
Her product? Bold. Luxe. A little bougie. Always joyful.

What the Session Looked Like

We shot right in Cooky’s basement kitchen where the magic actually happens. We captured her mixing, piping, laughing, and yes—parenting.

I loved piling and styling these pretty round beauties and trying different ways to showcase the very complicated and delicate process of making these!

Why This Session Worked

This session wasn’t about perfection. It was about connection. Cooky’s audience isn’t looking for flawless bakery counter shots. They want to know these sweets were made with intention. With love. With a little decor and a lot of care.