If almost a new year means new goals for your business, your visuals should match that energy.
Buttttt - most people wait until January to start thinking about updating their brand photos. By then, they’re already behind.
The best time to start planning your branding session?
Right now.
Why?
These sessions take time to plaN
Branding sessions aren’t something you pull together overnight. It can take a few weeks (sometimes longer) to talk through strategy, locations, wardrobe, shot lists, and all the little details that make your session work hard for your brand. Starting the process now means you can hit the ground running in January or February with a session that’s fully thought out.
Brand session for Ginny Filer Photography
December is the calm before the storM
The end of the year often brings a natural slowdown for service-based businesses. Fewer client meetings. More planning. It’s the perfect time to refocus, realign, and begin prepping your brand visuals without adding pressure to your already busy start-of-year schedule.
Brand Photo for My Dance DC
Hair and Makeup by Valerie Hammer Makeup Artistry
You’ll start the year ready
Want to launch a new offer in January? Roll out a fresh website update? Batch your content? That all needs visual support. Booking now and planning over the next few weeks means your images will be ready to go when Q1 hits.
Brand Photo for Hungry Wolf Consulting
Hair and Makeup by Valerie Hammer Makeup Artistry
You’re thinking about your business anyway
This is the season of reflection. You’re probably already evaluating what worked, what didn’t, and where you’re headed. It’s the ideal time to refresh your visuals to match the direction your brand is growing in.
Brand Photo for Ladies Level Up
Hair and Makeup by Valerie Hammer Makeup Artistry
Photographers (like me!) have more availability early in the year
Spring and fall? Packed. But winter? Often slower. Booking now lets you secure prime January or February dates and gives us plenty of time to plan everything out. You'll get more personalized support and flexibility.
Brand Photo for Ginny Filer Photography
Hair and Makeup by Valerie Hammer Makeup Artistry
You can use your downtime productively
If you have a little space in your calendar, use it to do something impactful for your business. A brand session sets you up for months of cohesive, confident marketing.
Use this slower season to plan with purpose. Align your visuals with your vision before the new year hits.
Let’s capture your next chapter now, and be ready to go when the calendar flips.