You did it. You scheduled the session, posed, smiled, worked the angles, got back your photos. But then... crickets. If your photos are just sitting in a folder, you’re not getting full value. Here are five concrete ways to use them so your business gets return on your investment.
1. Website & About Page
Use well-lit headshots and action shots on your About page to connect immediately. Real photos here help people feel like they know you before they even reach out.
Update your homepage banners or headers with feature photos. People love seeing faces and real environments.
Brand photo for The Rosewood Firm
2. Social Media Content & Covers
Rotate in images regularly on Instagram, Facebook, LinkedIn. Use them for posts, stories, pinned posts.
Make sure cover/banner images across platforms match or relate visually so your brand looks unified.
3. Marketing Materials & Collateral
Business cards, flyers, postcards, brochures are all are stronger when you feature images of you or your workspace.
If you’re speaking or doing local events; posters, handouts with your real face help with recall.
Branding image for Hungry Wolf Consulting
4. Ads, Email, Funnels, Proposals
Use brand photos in Facebook/Instagram/LinkedIn. Real images tend to get better trust and click-through than generic stock.
For email headers, slideshows, and proposals: having consistent imagery helps with professionalism and keeps people feeling like they’re in good hands.
5. Repurpose in Multiple Formats
Crop differently (square, vertical, horizontal) so they fit on different platforms without weird cuts.
Use detail shots or behind the scenes. Sometimes these are more interesting than posed ones.
Don’t forget print: frames in your office, printed quotes with your image, signage.
Branding image for Regnier Restorative Counseling
Having beautiful brand photos is one thing. Using them smartly is what turns them into business growth.