When most people think of brand photography, their minds jump straight to the classic headshot. And sure, that photo of you looking polished and professional is great—but it’s just the beginning.
If you want visuals that work—images that not only look good but also tell your story and connect with your audience—you need more than just a pretty portrait. Here are 5 types of photos you may not have thought about, but absolutely need in your branding photo library:
1. Hands at Work
There’s something incredibly authentic about showing the process behind what you do. Whether it’s typing on your laptop, sketching ideas, mixing ingredients, or writing in a notebook, these images bring your story to life. They give your audience a behind-the-scenes look and say, “Hey, I’m in the thick of it, just like you.”
These are gold for website banners, sales pages, and reels. They’re also perfect for reinforcing the action side of your business—not just the polished results.
Branding for Kelly B Haney Wellness, Hair and Makeup by Valerie Hammer Makeup Artistry
2. Tools of Your Trade
Props aren’t just “extras”—they’re part of the story. Including items that represent your work adds depth and personality to your photos. This could be anything from your favorite camera or microphone, to your planner, your product, or even your morning latte.
When done right, these details can create connection points for your audience. They recognize a part of themselves in the way you work, and that builds trust.
Branding Images for Nicole Filipe PsychoTherapy, Hair and Makeup by Valerie Hammer Makeup Artistry
3. Personality-Filled Portraits (Not Just Smiles!)
Yes, we’ll get the smiling-at-the-camera shots. But don’t forget the other expressions—joy, curiosity, calm, boldness. Different moods give you range in your content. Maybe it’s a power pose. A moment of reflection. A laughing-out-loud frame.
When you’re showing up across multiple platforms, having images that match your message and your mood is essential. Let’s capture the full spectrum of YOU.
Branding Images for Hear Me Roar Studio, Hair and Makeup by Valerie Hammer Makeup Artistry
4. Movement and Interaction
Still images can have motion, too. Think walking confidently through a city street, sipping coffee mid-conversation, or twirling in a flowy dress. These types of photos create visual interest and tell dynamic stories.
They also add energy to your website and socials—great for grabbing attention in a scroll-happy world.
Branding Images for Regnier Restorative Counseling
5. Space and Setting Shots
This one’s often overlooked, but so useful! Wide shots of your workspace, desk setup, or the environment around you (even if it’s styled just for the shoot) give your audience context. It’s not just about where you are—it’s about how you work and what your brand feels like.
Plus, these make amazing background images, header images, or content buffers when you want to switch things up.
Branding Images for Valerie Hammer Makeup Artistry
Your Brand Photo Library Should Work for You
The more variety and intentionality you have in your photo collection, the more you’ll be able to use them to tell your story, market your offers, and connect with your audience.
So the next time you're planning a branding shoot, don’t just think "headshot." Think library. Let’s fill it with images that make your brand come alive.
Want help building a photo library that’s personal, purposeful, and packed with personality? Let’s chat about your next branding session!