When Jessica from Parezo Law reached out for a branding session, I knew this wasn’t going to be a stuffy lawyer-in-a-suit kind of shoot. Jessica works at the intersection of law, science, and technology, helping startups and mid-size companies navigate the complexities of intellectual property and tech law. She needed images that reflected not only her professionalism but her personality. Sharp, yes. Strategic, yes. But also warm, calm, and totally relatable.

Our goal? To create visuals that show Jessica as the trusted expert she is, while also making her feel approachable and human. The kind of attorney you'd want on your team when things get complicated.

We focused on:

Natural, window-lit portraits with soft shadows to keep the feel inviting
Moments of deep focus and intent to show her strategic mindset
Relaxed, lifestyle shots to showcase personality (mid-laugh, casual coffee moments, cozy workspace vibes)

Hair and makeup for this session was done by the talented Valerie Hammer Makeup Artistry, who gave Jessica a polished but natural look that perfectly aligned with her brand.

The color palette was thoughtful but not loud. Think modern minimalism with a hint of personality: clean lines, neutral wardrobe with intentional contrast, and subtle pops of color.

One of my favorite parts? Jessica's energy. She's sharp but not showy. Confident without being distant. There’s a calm authority to how she carries herself, and I wanted every image to reflect that. The lighting, styling, and storylines were all crafted to balance power and personality.

This session is a reminder that professional doesn’t have to mean cold. And that branding photos can be both strategic and soulful.