When it comes to branding photography, props aren’t just accessories; they’re storytelling tools that add depth, context, and personality to your images. The right props help define your brand’s visual identity, reinforcing your message in a way that words alone simply can’t.
If you’re planning a branding session, here are some must-have props that can help make your shoot feel uniquely you:
1. Work Tools: Show What You Do
What tools do you use every day in your business? Whether it’s a laptop, notebook, camera, tablet, paintbrush, or even your phone, including these in your session instantly helps define your industry and expertise. These props make your images feel authentic and relatable—giving your audience a sneak peek into how you work behind the scenes.
2. Products: Showcase Your Work in Action
If you offer physical products, this is your moment to show, not just tell. Including your actual products, packaging, or materials in your session helps bring your brand to life. For service-based businesses, think about including items that represent your process—whether it’s a design sketch, a planner, or even a finished portfolio of your work.
3. Personal Touches: Make It Feel Real
Branding photography isn’t just about your business—it’s about you! Adding a few personal items, like your favorite coffee mug, a plant from your desk, or a book that inspires you, can help tell a more well-rounded story. These details make your photos feel inviting and relatable, showing your audience the human behind the brand.
4. Branded Items: Subtle but Powerful
Your brand identity is more than just your logo, but incorporating it into your session in subtle ways can be incredibly impactful. Think about including custom stationery, business cards, packaging, stickers, or even branded apparel. These touches reinforce brand recognition without feeling overly promotional.
5. Textures and Backgrounds: Add Depth and Interest
Your props don’t have to be objects—sometimes, textures and backgrounds can completely transform an image. Think soft blankets, patterned fabrics, wood surfaces, or interesting backdrops that align with your brand’s aesthetic. These elements add warmth and personality, helping your images feel more intentional and polished.
For MyDanceDC
How to Choose the Right Props for Your Brand
Not all props will make sense for every brand. When selecting items for your session, ask yourself:
Does this prop align with my brand’s aesthetic and personality?
Does it help tell a story or give context to what I do?
Will it resonate with my audience and make my brand feel more relatable?
Branding photography is about creating a visual narrative that connects with your audience. By incorporating meaningful props, you’re not just filling the frame—you’re making a statement about who you are and what you stand for.
Ready to plan your branding session? Let’s bring your brand to life—one thoughtfully chosen prop at a time!