How to Prepare for a Branding Photoshoot

You’ve booked your branding photoshoot—yay! Now what? Whether it’s your first time or you’re updating your visuals, preparing for a branding session can feel a little overwhelming. Don’t worry, though! I’m here to guide you through the process so you can show up confident, relaxed, and ready to shine.

1. Know Your Brand Story

Before the session, take some time to reflect on your brand. What do you want your audience to feel when they see your photos? Are you aiming for professional and polished or fun and approachable? Knowing your brand's personality will help us create images that feel authentic and aligned with your goals.

2. Plan Your Outfits (and Keep Them True to You)

Outfits play a huge role in how your brand comes across. Choose clothes that make you feel confident and reflect your style. Think about color palettes that align with your branding and avoid loud patterns that might distract. Layering can add variety to your look without needing a full outfit change. And don’t forget accessories—they can add a personal touch!

3. Location, Location, Location

Your backdrop should complement your brand’s vibe. Do you want a bright, airy space? Something modern and minimal? Or maybe a cozy coffee shop or outdoor setting feels more like you. We’ll collaborate to find a spot that reflects your story and gives your images character.

4. Incorporate Props and Tools of Your Trade

Bring items that tell your story! Whether it’s your laptop, favorite notebook, products you sell, or tools of your craft, props make your photos feel personal and give your audience a glimpse into how you work.

5. Get Comfortable in Front of the Camera

Not everyone loves being in front of the camera (totally normal!). But here’s the thing—you don’t need to be a model to look amazing. We’ll keep things light and natural. I’ll guide you through poses and prompts to help you feel at ease so your true personality shines through.

6. Hair, Makeup, and Self-Care

A little extra self-care goes a long way! Consider getting your hair and makeup professionally done if it feels right for you. It doesn’t need to be over-the-top—just enough to help you feel polished and confident. And remember to hydrate, get a good night’s sleep, and maybe treat yourself to a little something special before the shoot.

7. Think About How You'll Use Your Photos

Where will these photos live? On your website, Instagram, LinkedIn, email newsletters? Knowing this ahead of time helps us capture a variety of images—some close-up, some wide—to give you plenty of content for different platforms.

8. Relax and Have Fun!

The best photos happen when you’re comfortable and having fun. This session is all about capturing you and your brand—so embrace it! Laugh, move, and let your personality shine. The more relaxed you are, the more authentic and engaging your photos will be.

Ready to Elevate Your Brand?

A little prep goes a long way in creating branding photos that truly capture your essence. Let’s work together to create images that tell your story and connect with your audience.

Ready to get started? Let’s chat and make your vision a reality!