Why am I talking so much about brand photography? What got me so involved in this new aspect of my business?
As someone who has been deeply immersed in family and baby photography, I am thrilled to add a new opportunities for creativity, collaboration, and a schedule that aligns more closely with my family life.
A Creative Evolution
While family photography will ALWAYS have a special place in my heart, the allure of capturing the essence and story behind businesses spoke to a different part of my artistic soul. Branding photography offers a canvas for me to play with visual storytelling, bringing a brand's personality to life through carefully curated images. And the new creative exploration actually inspires better work with my families!
Connecting with Like-Minded Entrepreneurs
I find a new energy collaborating with like-minded business owners on their branding journey because I can relate to it so well! I’ve been on this journey too, and it’s exciting to come beside someone going through similar stages. There's something special about aligning with entrepreneurs who share a passion for their craft. It’s fun to work together to create images that resonate with both their brand identity and my artistic vision.
Weekday Work, Family Weekends
A significant and practical factor is the shift toward a weekday work schedule. As a family photographer, weekends are often dedicated to capturing precious moments for others, which, while fulfilling, meant sacrificing valuable family time. Branding photography allows me to structure my work during the weekdays, giving me more quality moments with my loved ones on weekends.
Understanding the Faces Behind the Brands
What truly excites me about branding photography is the opportunity to delve into the stories of the people behind the brands. It's not just about capturing products or services; it's about understanding the passion, dedication, and dreams that drive these entrepreneurs. I aim to visually represent the heart and soul of their businesses, creating images that authentically reflect who they are and what they stand for.
I'm eager to embrace the challenges and joys that come with branding photography and still serve my families to the highest degree. Breathing fresh creative juice into my work translates into my work with families and keeps my creativity fresh and renewed.
I’m excited for what’s to come!
