I had so much fun working with Johanna Wolf of Hungry Wolf Consulting for her branding session. Johanna is an expert in leadership development and consulting psychology, and brings a personality that’s both fierce and approachable. So how do we capture a brand that’s equally bold, smart, and authentic?
Setting the Tone
From our first convo, Johanna made it clear: she wanted images that reflect her no-nonsense, “bad-ass” approach to leadership consulting while also showcasing her warmth and relatability. This isn’t your typical buttoned-up executive brand. Johanna brings humor and honesty to the table, and her visuals needed to show just that.
The Session Plan
We kicked off our day at my Silver Spring studio, where we captured a series of professional headshots and action shots that convey Johanna’s authority in her field. We highlighted both her professional intensity and her approachable side. We worked to get a balance of confident, no-BS photos, while others captured her laughing and engaging with her workspace—because leadership doesn’t always have to be serious.
Wardrobe was a huge factor. Leather, bold color and statement pieces all contributed to showcasing her bold personality.
Next, we transitioned to Johanna’s home in Potomac for the more relaxed, lifestyle portion of our shoot. This is where Johanna’s candid, relatable personality really came to life. Her cozy home office setup, complete with her adorable pups, provided the perfect backdrop to illustrate the behind-the-scenes look at how she runs her consulting business. We photographed her working, taking notes, and even kicking back with her pups and family, showcasing her approachable and down-to-earth side.
Props and Personality
We also incorporated some signature personality props- quirky fountain pens, military coins, and bold, fun phrases that added layers to her brand story. These props weren’t just for show; they added authenticity and spoke to the multifaceted nature of her consulting style.
A Touch of Glam
Of course, no branding session is complete without feeling and looking your best. We were lucky to have Val of Valerie Hammer Makeup Artistry to get Johanna camera ready AND stay on set all day, ensuring Johanna’s hair and makeup looked flawless through every scene.
The Result
I LOVE these images! From powerful, straight-to-the-camera shots that exude confidence to candid, warm moments that show her humor and relatability, this collection is a true reflection of who Johanna is. It’s more than just a photo collection; it’s a visual narrative of a woman who leads with authenticity, humor, and an undeniable badass energy.
Ready to Elevate Your Brand?
If you’re a professional looking to invest in branding photography that tells your story authentically and powerfully, let’s chat. Together, we’ll create images that don’t just look good but work hard for your brand.
Thank you, Johanna, for trusting me to capture your amazing, bad-ass brand!