I am beyond excited to share the incredible experience I had during a recent branding session with the one and only Valerie Hammer Makeup Artistry. It was a day filled with creativity, laughter, and some awesome shots.
The Vision
I’ve had the pleasure of knowing and working with Val already, which made this even more fun. But we still took the time to go through an extensive questionnaire and consultation to synthetize her brand and how she really wants to position herself to the world. Even though I knew Val, I felt like I still learned so much! Valerie's brand is all about empowering individuals to embrace their unique beauty, and that became the guiding star for our session. We wanted to showcase her as a teacher and confidante in bringing out the best version of yourself.
“We want to show that Valerie Hammer Makeup Artistry is not just another makeup artist. Val is real, authentic and she gets it and can get you. She’s a a no-BS straight shooter that understands the real demands of being a mom and a professional and provides a unique 1-1 experience that will not only teaches you practical make up techniques, you’ll look and feel “like you” and will be a fun and relaxing experience. This is makeup for real life, and someone that understand about bringing out the best version of yourself. It’s not about glam, it’s about you. You’ll leave feeling like you have a new friend and new skills.”
Behind Valerie's Brand
A brand is more than just the business, it’s the person behind the business. (this is the fun part!) We distilled her vibe is approachable and natural. Not forced but real and authentic interactions with client and family. No BS, down to earth, but friendly and inviting. She loves black with pops of color - not light and airy. Val also loves cooking, crafting with her kid and has the coolest bright red jeep. That was an automatic “let’s show that!” It speaks volumes to her personality and love for life and living it fully.
Capturing the Essence
As a branding photographer, my goal is to capture the essence of a brand authentically. With Val, this meant translating her vibrant energy and fun personality into something visual. We picked 3 different storylines depicting Val in her element doing her thing, in her studio, “personality” shots as well as showing “Val at home”.
A Glimpse into the Photoshoot
Val confided in me that, like pretty much everyone, she’s not used to being in front of the camera and was super nervous. I completely get it. (I’m the same way!) It is NOT easy being the subject and I gave her some tips on how to stay comfortable, we played some music and most importantly just had fun and laughed a lot. Never take yourself too seriously and just enjoy the process. I’m there to guide you and laugh with you!
FLATLAYS
After the session I borrowed some props and went to town in my studio creating some fun flatlay images and GIFs that Val can use in her social posts and website. They are eye catching and branded specfically to her!
VIDEO
We also put together a short video that could easily be used to get a sneak peak into the world of Valerie Hammer Makeup Artistry. A great way to add movement and visually show more about you and your brand.
Connecting with Valerie Hammer Makeup Artistry
For those seeking a makeup artist who goes beyond the surface, Val is your girl. Her commitment to making people feel confident and beautiful is not just a service; it's an experience. Whether you're preparing for a special event, a photoshoot, or just want to treat yourself, Val will leave you feeling confident and ready. Her classes are practical, a no-judgement zone, and help guide make-up for you, not generic advise.
It's not every day you get to work with someone whose passion is palpable, and whose brand is a celebration of individual beauty. Val, thank you the opportunity to capture the essence of your incredible brand.
If you're ready to elevate your look and embrace the transformative power of makeup artistry, connect with Valerie Hammer Makeup Artistry here. Your unique beauty awaits its moment in the spotlight! 🌟💄